In the highly competitive market of maternity fashion, Mayarya has separated themselves from the rest by redefining womenswear with style solutions for pregnancy and beyond. With attention to fine details that are intrinsic to her Japanese background, founder Reika Kato Shetty has used her own struggles from two pregnancies to form the foundation of her designs.
Ali G Studios was commissioned for a full day lifestyle fashion photoshoot to cover 16 looks for Mayarya's Spring/Summer 2016 collection including the following:
- Recommendations on locations which would fit the upcoming collection's look & feel
- Introduction to models which would fit the client's requirements on height, ethnicity and professionalism
- Posed and candid shots showing the versatility, style and craftsmanship of the collection
A team of 10 was assembled by the client including hair and makeup artists, stylists, assistants and a mobile changing room. Helena Chan and Li Meng De Bakker were chosen as the models. High Res photos for print, online and internal usage were delivered to the client.
All photos ©Ali Ghorbani & Ali G Studios